Harley-Davidson
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Harley-Davidson Motor Company
Type
Public (NYSE: HOG)
Founded
1903
Founder
William S. Harley
Arthur Davidson
Walter Davidson
William A. Davidson
Headquarters
Milwaukee, Wisconsin, USA
Key people
James L. Ziemer (CEO)
Thomas E. Bergmann (CFO)
James A. McCaslin (div. President & div. COO)
Sy Naqvi (President, Harley-Davidson Financial Services)
Industry
Recreational vehicles
Products
Motorcycles
Revenue
? 8.8 billion (USD) (2008)
Employees
9,700 (2006)[1]
Subsidiaries
Buell
Website
www.harley-davidson.com
Harley-Davidson Motor Company (NYSE: HOG, formerly HDI[2]) is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.[3][4]
Harley-Davidson attracts a loyal brand community,[5] with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004).[6] In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson,[7] the same year that the Motor Company celebrated its 100th birthday. The Motor Company supplies many American police forces with their motorcycle fleets.[8]